A massive focus for Meta has been their GenAI that's designed for large agencies and advertisers. To encourage adoption, we created a campaign highlighting exclusive features along with cold, hard proof points.
The goal was to push Advantage+ Creative as a GenAI suite, including features like text variations, video expansion, and visual touch-ups. Large agencies are often stretched thin, so we showcased how GenAI could help them save time and resources and produce successful client campaigns.
Static ads
Motion ad
Emails
Agency - DEPT
Copy Lead - Ramiz Shaikh
Design Lead - Inga Rumun
Copywriter - Persis Abraham
Senior Designer - Alice Harbeson
Copy Lead - Ramiz Shaikh
Design Lead - Inga Rumun
Copywriter - Persis Abraham
Senior Designer - Alice Harbeson
