GSK's shingles vaccine, Shingrix, is the most prominent one in the US.
We were tasked with creating a 2.0 of the original campaign - Shingles Doesn't Care (2020).
We were tasked with creating a 2.0 of the original campaign - Shingles Doesn't Care (2020).
Shingles Doesn't Care 2.0 shifted focus to a different persona of consumer—someone who values local community, folks over 50 who really look forward to occasions and meet-ups with family and friends. So we focused on crushing that anticipation.
This was my last project before I got laid off. The campaign came out later, and I caught the film during the Oscars broadcast. Bittersweet, innit?
Agency - Tank Worldwide
Creative Directors - Elizabeth Dundas, Frederique Pelletier
Copywriters - Ramiz Shaikh, Elaine Zlotkowski-Hale
Art Directors - Sungho So, Milin Li, Charlotte Bernet
Creative Directors - Elizabeth Dundas, Frederique Pelletier
Copywriters - Ramiz Shaikh, Elaine Zlotkowski-Hale
Art Directors - Sungho So, Milin Li, Charlotte Bernet
