GSK's shingles vaccine, Shingrix, is the most prominent one in the US.
We were tasked with creating a 2.0 of the original campaign - Shingles Doesn't Care (2020).
We were tasked with creating a 2.0 of the original campaign - Shingles Doesn't Care (2020).
Shingles Doesn't Care 2.0 shifted focus to a different persona of consumer, someone who values family time above all else and is an active part of their local community, folks over 50 who really look forward to occasions and meet-ups with family and friends. So we focused on crushing that anticipation.
This was my last project before I got laid off. The campaign came out later and I caught the film during the Oscars broadcast. Bittersweet innit?
Agency - Tank Worldwide
Creative Directors - Elizabeth Dundas, Frederique Pelletier
Copywriters - Ramiz Shaikh, Elaine Zlotkowski-Hale
Art Directors - Sungho So, Milin Li, Charlotte Bernet
Creative Directors - Elizabeth Dundas, Frederique Pelletier
Copywriters - Ramiz Shaikh, Elaine Zlotkowski-Hale
Art Directors - Sungho So, Milin Li, Charlotte Bernet
My role on this one involved scripting, client approvals on creative and pre-production. The team took it ahead with post. I also created the digital banners with my partner, Sungho. Nice guy.
