Café Coffee Day is the largest chain of coffee shops in India, with close to 1600 branches.
The brief was to say winter, the season of cheer, cooler temperatures, warm clothing, and festivity, without saying Christmas. So, we conceptualized three different themes for the packaging, purely based on the feelings that come with December.
The first one was about sharing. It's what we do when we're with family or catching up with friends.
We share the cheer that's intrinsic to December.
We share the cheer that's intrinsic to December.
Here's SHARE THE JOY!
Secondly, there is always an overwhelming sense of joy as soon as December begins. It's a secure feeling that the holiday season is here, and no one can take that away from us.
It's THAT TIME OF THE YEAR.
The third one is my favourite. The winter is cold, obviously. But that's what gives value to the warmth, just like having your loved ones close.
So, we WARM UP TO THE WINTER.
Agency - Creativeland Asia
Concepts and Copy - Ramiz Shaikh aka Floof
Illustrator - Sneha Dasgupta aka Flappy
Concepts and Copy - Ramiz Shaikh aka Floof
Illustrator - Sneha Dasgupta aka Flappy
