The ask was to take this 11-year-old brand into adolescence. Opendoor being the Airbnb of online real estate, we decided to push them off a diving board into the limitless future. They are experts in online home selling and buying but also have roots in local real estate with agent partners. They evolved to three product offerings—cash, cash plus, and list. So, this rebrand was not just an exercise; it was about establishing Opendoor as the authority in real estate, so we decided to be cheeky about it.
The tenets for copy and design
The new positioning
Applications
Some lovely outdoors
Some cheeky social
Fluid on the web
Home page
Here's a cute GIF for good luck.
