The ask was to take this 11-year-old brand into adolescence.
Opendoor was ready to be the Airbnb of real estate, so we decided to push them off the diving board.
They may be experts in online home selling and buying, but they also have roots in local real estate with agent partners. They had recently evolved to three product offerings—Cash, Cash Plus, and List—and wanted the new branding to reflect it.
They may be experts in online home selling and buying, but they also have roots in local real estate with agent partners. They had recently evolved to three product offerings—Cash, Cash Plus, and List—and wanted the new branding to reflect it.
This rebrand was not just an exercise; it was about establishing Opendoor as the authority in modern real estate.
So we decided to be cheeky about it.
So we decided to be cheeky about it.
Brand identity tenets
The new positioning
ALT Positioning - The most ways to sell your home aka choice
Some lovely outdoors
Positioning adjusted to fit multiple ways of selling.
Some cheeky social
Fluid web
Home page
Cute GIF for good luck.
Agency - DEPT
Creative Director - Ephraim Joseph
Copy Lead - Ramiz Shaikh
Design Lead - Tooba Syed
Copywriter - Rochell Pereira
Senior Designer - Adriana Tudela
Creative Director - Ephraim Joseph
Copy Lead - Ramiz Shaikh
Design Lead - Tooba Syed
Copywriter - Rochell Pereira
Senior Designer - Adriana Tudela
