There's nothing like a Super Bowl run-in, especially for fans who've dreamt of it for decades and watched every season with prayers on their lips and jerseys on their backs. These personalized emails were aimed at those diehard fans—a series of three emails timed to amplify the winning feeling, right after the NFC and AFC finals.
We encouraged the fans to show up for the special occasion, Super Bowl LX, with new gear and wear their team's colours with renewed pride.
Agency - DEPT
Copy Lead - Ramiz Shaikh
Design Lead - Tooba Syed
Copywriter - Juan David Vasquez
Designer - Brad Cox
Copy Lead - Ramiz Shaikh
Design Lead - Tooba Syed
Copywriter - Juan David Vasquez
Designer - Brad Cox
