Havmor Ice Cream - Made of Milk

Havmor is the 2nd largest real milk ice cream maker in India, but not many people know that.
So, the ask was simple: make Havmor synonymous with real milk ice cream.

We came up with The Cool Gaiz (Gai is a Hindi word for cow, and it sounds like guys). They had nothing but real milk ice cream on their minds and hooves—obsession and brand validation. It turned out to be a moo in the right direction for this traditional brand, as it helped them reinvent completely.

These summer films ran during the Indian Premier League (IPL), which is one of the biggest sporting spectacles on this planet.

Voted APAC Work of the Week - The Drum. *badum tss*

The base film introduces the cows, the setting of the barn and their obsession with Havmor. And well, they're cows man, they can't say mor.

Havmor prides itself on making ice cream out of any ingredient, which is why they have the highest number of variants in the market. The cows crack the simple equation of ingredient + milk.

There's no such thing as enough chocolate. And Havmor has more than 30 variants of it! Moo the merrier.

Agency - Creativeland Asia
Creative Director - Seby John
Senior Copywriters - Ramiz Shaikh, Mukul Soni
Animation - Eye Believe TV

Personally, I really loved working on this brand. I love creating stupid characters to tell a story, and nothing beats two cows. I named them Chubb and Boop; no one else knew.

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