Havmor is the 2nd largest real milk ice cream maker in India, with a range comprising 160 variants. The ask was simple: Make Havmor synonymous with real milk ice cream.
We came up with The Cool Gaiz, two cow buddies who would be our endorsers (Gai is a Hindi word for cow, and it sounds like guys). They had nothing but real milk ice cream on their minds and hooves. It was a conscious decision to establish the cows, a barn, and tons of Havmor being consumed, like an obsession and also a validation.
It turned out to be a moo in the right direction for this traditional ice cream brand, as it helped them reinvent their image. The animation, the cows, and the distinct audibles made the films memorable.
We created a series of three films that ran during the summer during the Indian Premier League (IPL), one of the biggest sporting spectacles on the planet with a viewership of 500ish million.
The films got featured and mentioned on many portals, but they also ended up winning APAC Creative Work of the Week on The Drum. *Badum Tss*
Agency - Creativeland Asia
Creative Director - Seby John
Copywriters - Ramiz Shaikh, Mukul Soni, Adarsh Dora
Animation - Eye Believe TV
Creative Director - Seby John
Copywriters - Ramiz Shaikh, Mukul Soni, Adarsh Dora
Animation - Eye Believe TV
Personally, I really loved working on this brand. I love creating characters to tell a story and nothing beats animated cows. I named them Chubb and Boop, no one else knew.