Cafe Coffee Day is where the college kids and young professionals hang out. They are the biggest chain of coffee shops in India with a fast-moving marketing calendar.
They asked us to create a campaign to promote a new line of chilled drinks that would help people beat the heat. First, we locked in a name for the range—Summer Chillers, which makes you want to hang with the cool kids.
I really enjoyed writing these, and some great execution resulted in these beautiful spots.
Check em' out dyuude!
Check em' out dyuude!
He is not just everyone's bro. He is a cool bro. Annoying.
Duuude or die guy.
Everything's like... so hot!
Agency - Creativeland Asia
Executive Creative Director - Tejas Ravindranath
Copywriter - Ramiz Shaikh
Executive Creative Director - Tejas Ravindranath
Copywriter - Ramiz Shaikh
