TELUS Health MyCare - Real Canadians

The TELUS Health MyCare app gives Canadians access to counselling, doctor care, and dietitian services from home and proved especially helpful during the pandemic.

We wanted to focus on real people and their stories, as told by them.

The approach was human-centric - personal health journeys defined casting, skeleton scripts, interview questions, even set design and wardrobe.

This one felt good. Really good.

Films

Jeff helps people everyday, but what about his struggle with trauma and grief?

Kelly is a first-time mother and worries when her toddler is ill.

The pandemic has caused social anxiety and mothers like Golnar look for ways to cope.

Moms put themselves last, even when it comes to nutrition. Hear about Golnar's daily struggle.

The anxiety that comes with a high-pressure job can be crushing. Young professionals like Liam need the tools to cope.

STATICS

Social (Consideration & Conversion)

Agency - Gene (Cossette Health)
Executive Creative Director - Julia Morra ❤️
Senior Copywriter - Ramiz Shaikh
Director - Jennifer Roberts
Editor - Bryan The Blade (Nimiopere)
Colorist - Patrick Samaniego (Darling VFX)
Production House - Makers

We put humans at the heart of it.
This one will always be special because of the people I made it with.

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