TELUS Health is at the forefront of virtual healthcare across Canada.
The MyCare app gives Canadians access to counselling, doctor care and dietitian services from home, proving especially helpful during the pandemic.
We wanted to focus on real Canadians and their stories, as told by them.
The approach was completely human-centric - personal health journeys defined casting, sample scripts, interview questions, even set design and wardrobe.
We dug deep to capture the uniqueness of each person, from the concerns of a first-time mother to the male stigma around mental health, as told by a firefighter.
There's not much more to say. This one felt good, really good. Here are some 30s and 15s.
Agency - Gene Global
Executive Creative Director - Julia Morra ❤️
Senior Copywriter - Ramiz Shaikh
Director - Jennifer Roberts
Editor - Bryan The Blade (Nimiopere)
Colorist - Patrick Samaniego (Darling VFX)
Production House - Makers
Executive Creative Director - Julia Morra ❤️
Senior Copywriter - Ramiz Shaikh
Director - Jennifer Roberts
Editor - Bryan The Blade (Nimiopere)
Colorist - Patrick Samaniego (Darling VFX)
Production House - Makers
FILMS
STATICS
Social (Consideration & Conversion)








IABs




Google (Conversion)




We put humans at the heart of it.
This one will always be special because of the people I made it with.
This one will always be special because of the people I made it with.